twofour54 Abu Dhabi

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Sharing stories from the capital for content creators with the rest of the world
Over the past decade, Abu Dhabi has built a thriving and sustainable media industry that is today home to 470-plus media firms from around the world.

We have launched a partner focused campaign, broadcasting on CNN channels across Europe, Asia, Africa and the Middle East.

The new campaign positions twofour54 as the capital for content creators and showcases Abu Dhabi as the home to media leaders in the region.

twofour54 Summer Camp wraps for another season
The community has come together to deliver another successful summer camp in August. We thank every partner for bringing this project to life.

The two-week bilingual programme, which sold out within 24 hours, is designed for children (9-12yrs) to experience being a part of Abu Dhabi’s thriving media sector. The camp is proving so popular that an extra winter season is being considered.
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Fan of Amoory represents the UAE internationally in 6 film festivals
‘Fan of Amoory’ written and directed by Amer Salmeen Al Murry, featuring an all-Emirati cast is being recognized internationally. twofour54 partner Cinema Vision Films and the media zone’s Film & TV Services division provided both production and post-production services, including colour grading and editing for the film.
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Hyatt appoints twofour54 partner Mullenlowe to launch new brand Andaz
Hyatt has announced the appointment of MullenLowe Open, the global CX activation boutique from MullenLowe Group to launch its lifestyle brand; Andaz in the UAE. The appointment follows a competitive pitch process, and will be run out of MullenLowe Open’s Abu Dhabi office situated at twofour54.

MullenLowe Open will develop the property’s brand identity within Abu Dhabi to reflect on the sights, sounds and tastes of the Emirate.
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Sheikh Hamdan Bin Mohammed Bin Rashed launches Arabic edition of 'MIT Technology Review'
Haykal Media were honored that HH Sheikh Hamdan bin Mohammed Al Maktoum, Crown Prince of Dubai, personally announced the launch of MIT Technology Review platform, that includes the print and online media, EmTech MENA, the region's edition of the most prestigious tech event, and Innovators Under 35 MENA program.

Through various platforms, Haykal Media delivers its mission to enhance access to knowledge, information, and inspiration in the Arabic language, as a corner stone to growth and prosperity in the region.
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Neighbourhood watch: The changing face of Mussaffah
An article by our partners, The National, on Mussaffah’s transformation.

There is a suburb of Abu Dhabi where you can travel the world.

According to the Abu Dhabi Film Commission, Mussaffah can double as a location for Bahrain, Oman, Kuwait and even parts of war-torn Iraq and Afghanistan. This may not be hugely surprising. Mussaffah developed as an industrial complex from the 1970s as the discovery of oil transformed the city. It swiftly became known for its gritty mix of shabby warehouses, labour camps and car workshops. But the suburb is now home to Dalma Mall, the emirate’s second-largest after Yas Mall, schools are opening, restaurants are appearing and a hotel will welcome its first guests by December. Abu Dhabi Municipality has installed new street lights, demolished buildings, removed abandoned cars and the air of unruliness that once pervaded the area is fading away.
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Arab Film Studio Celebrates 200 screenings at premiere international film festivals
Films created by participants in Image Nation Abu Dhabi’s flagship training programme Arab Film Studio have now screened over 200 times at prestigious film festivals around the globe, after Ranapakhara by Swapna Kurup was selected to screen at the Mosaic World Film Festival, Illinois this week.
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Eish El Dor returns on MBC Action with season two
After the huge success of season one, UAE’s first male-focused TV show Eish El Dor, launched season two last month. The show, by twofour54 partners ThinkSmart, is broadcasted every Wednesday at 11pm UAE time.

The theme of the show is dedicated to bringing people closer to their passion and purpose through planned and thoughtful challenges.
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Partner Callout
twofour54 10th anniversary - the spotlight is on YOU!
We are always keen to promote our partners and the great work that you produce. As we approach the 10-year anniversary of twofour54, we are creating content that will showcase the work you’ve created and highlight your achievements. To be part of our milestone video, please email with your projects, achievements, success stories and major announcements.
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Deadline extended: Submit now for 100 Expressions of Zayed
Join us in creating a piece of history this Year of Zayed, inspired by the memories of our nation.

The new deadline to submit is October 31st.
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Europcar is offering ongoing special rates to the twofour54 community
Book your next car rental with Europcar through twofour54 microsite and avail exclusive 15% global discount in more than 140 countries at more than 10,000 Europcar locations.
Book Now »
Make interesting content without the interest
Start rolling with twofour54 and access our exclusive payment plan with ADCB. Pay your bills with 0% interest when you spend over 1000 AED at twofour54.
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