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2018 will be #YearOfZayed
The President, His Highness Sheikh Khalifa bin Zayed Al Nahyan, declared 2018 the "Year of Zayed", to commemorate the 100th birthday of the late founding father Sheikh Zayed bin Sultan Al Nahyan.

The 'Year of Zayed' will highlight the role of the late leader in establishing the UAE Federation, and his local, regional and international achievements, and to pay tribute to his generosity that was not only seen in the UAE and the Gulf, but also on Arab and international levels.
Yasalam Emerging Talent Competition
FLASH Entertainment’s annual Emerging Talent Competition (ETC) returns as part of Yasalam, the favourite race-host city festival, providing a unique platform for regional music acts to showcase their talent and make a splash on the music scene.

To participate in the competition, aspiring artists and bands are required to submit links to their recorded and video material, along with answering a few questions about their participation to FLASH Entertainment through the website before Saturday 30 September.
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Technology company Narrativa becomes one of the first artificial intelligence start-ups to get funded in the UAE
Narrativa, the technology company that uses artificial intelligence (AI) to translate data into easy-to-understand content, announced the closing of its pre-Series A round, making it one of the first AI start-ups to receive funding in the UAE.

twofour54 led the round with participation from a number of large media companies and business angels from Europe, the USA and the UAE.

Narrativa uses proprietary AI technology to automatically transform large data sets into accessible narrative content. Narrativa is the only company worldwide to automatically generate content in Arabic – along with several other languages.
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Eight Creative Technology offers Professional Diploma in Digital Marketing
Eight creative technology is the official education partner of Digital Marketing Institute, offering a professional diploma in Digital Marketing at twofour54.

The Professional Diploma in Digital Marketing will help you kickstart an exciting, dynamic career or advance an existing one. Whether you are a marketing and communication professional or a seasoned business owner wanting to build your brand online, this diploma is perfect for you.

Register now to attend in Abu Dhabi every Saturday starting on 2nd of September.
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From an Idea to a Reality - 360VR Drone
Considered to be the first of its kind in the Middle East, the young Lebanese Loay Farhat has established a stabilized 360 camera system that can be mounted onboard various types of drones. The newly built drone system captures 360 degree pictures and videos to produce virtual reality footage where the spectator uses VR goggles to interact with the video.

twofour54 partners, Great Image Middle East, is responsible for handling the media task force for the largest exhibitions in the UAE, such as IDEX and UMEX, has adopted this idea to film its future projects along this type of drone.
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BrandMoxie teams up with CreatorUP! To offer YouTube certified training in the UAE!
Brandmoxie, an advertising agency housed in twofour54 has partnered with a CreatorUp, a YouTube certified leader in digital media education offering international training.

Sana Bagersh, CEO of BrandMoxie said: “Digital media is the future. While digital is constantly changing and developing, there are advanced methodologies and metrics that must be adopted to make content effective and relevant. We believe that our partnership with CreatorUp will bring advanced digital capabilities to the UAE and the region.”
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My Content is an annual two-day trade show that brings together the creators and dealmakers fuelling MENA’s rapidly growing digital, film, television and music entertainment ecosystems. twofour54 is participating as a strategic partner for My Content and has arranged a special discount of 15% for twofour54 partners wishing to exhibit at the event.
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Memories of a Journey Hajj - Exhibition
The Hajj: Memories of a Journey exhibition at the Sheikh Zayed Grand Mosque in Abu Dhabi. The exhibition explores the holy journey of Hajj, one of the five fundamental pillars and practices in Islam.
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