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DEBRIEF twofour54 Abu Dhabi
FAST & FURIOUS 7 film locations: Journalists from across the globe visit Abu Dhabi
Universal Pictures Home Entertainment and Tyrese Gibson, star of the blockbuster Fast & Furious franchise, visited Abu Dhabi as part of a four-day press junket that saw international media representatives and industry professionals cover the home theatre release from Abu Dhabi. Following the incredible success of the theatrical release of Fast & Furious 7, which pulled in over $1.5 billion globally, Universal Pictures Home Entertainment chose Abu Dhabi to host the home theatre release press junket. Facilitated by twofour54 and the Abu Dhabi Tourism & Culture Authority (TCA Abu Dhabi), the event participants included leading press outlets such as the Huffington Post,, “Access Hollywood,” Yahoo Movies, Agencia EFE, The Sun News, “ET Canada,” Univision’s “Despierta America,” and many others.
Iftah Ya Sim Sim on Arab TV channels
The eagerly awaited children's program, Iftah Ya Simsim has been officially launched. Benefitting from twofour54 ecosystem which provides the industry with best-in-class service range to produce creative Arabic content, Iftah Ya Sim Sim targets children aged 4-6. Iftah Ya Sim Sim is developed by Bidaya Media, a media company based in twofour54 at the Abu Dhabi Media Zone that produces "edutainment" content for children. Bidaya developed the education construct; Blink Studios were responsible for the live action component; and Lamsa did the e-learning assets (turning the printed books into e-learning tools and games).
Sixth edition of Abu Dhabi Media Summit to be held in 2016
The sixth edition of the Abu Dhabi Media Summit will be held from 5-7 April, 2016. Powered by twofour54, the Summit's topics, agenda and key speakers will be announced in the coming period and will be in line with the vision of twofour54 in promoting Abu Dhabi's position as a leading hub in the global media industry. The Abu Dhabi Media Summit is one of the biggest events that gather leading global media companies and will be held once every two years to host a number of media industry leaders to build on Abu Dhabi's position as a centre of innovation in the Arab world.