ADNOC launched its new unified brand, bringing together its subsidiary companies under one common identity “One Vision, One Brand”, the brand relaunch was intricately designed and planned by twofour54 partner, All About Brands.

twofour54 partner, ThinkSmart, founded in 2013, has produced the regions first TV show for men, EishElDor. The show, hosted by Omani sports enthusiast and presenter Haitham Obaid, revolves around giving men an ultimate king size experience, motivating them for more in personal lives. The hour long, blood pumping, show aired every Saturday on MBC Action at 11:00pm UAE time, sees the contestants being motivated, inspired and reenergized with purpose, performing adrenaline filled activities and driving luxury cars like never before.

Lina Husri, Founder and Managing Director at ThinkSmart expressed her views. “We are so proud of our identity as a home-grown company, founded under twofour54, to produce a new kind of show in the Middle East.”

twofour54 partner, Ajyaal Media, specialized in creating media content for children. Ajyaal has recently launched a book “My Lost Name” which is personalized with a child’s name written throughout the book. The unique experience encourages children to read, as children will continue on to the next page of the book looking for their name. Orders can be placed online now and take 7-10 days for delivery!

MYCONTENT, is the leading international content and media marketplace in the MENA region. It was held across three days where content creators across a variety of fields where able to network.

twofour54, hosted a workshop “twofour54 Abu Dhabi: Your Gateway to Growth”. Presented by, our business development manager Thair Anani, he discussed the vast opportunity available in Abu Dhabi.