Top talent from three of the world’s leading film hubs have converged in Abu Dhabi for new action movie ‘Saaho’, proving that the Emirate is truly at the centre of the world’s film industry.

Pan India superstar Prabhas, Bollywood actress Shraddha Kapoor and Hollywood stunt legend Kenny Bates are all part of the cast and crew of ‘Saaho’.

XR application developed by Blink introduces both an AR and VR 360 edge in one experience and was successfully delivered to our Saudi-based client who sought for innovative consumer engagement activations that mirror the latest technologies.

This year’s Middle East Special Events and Exhibition Awards (MESE) resulted in a big day out for UAE’s homegrown Events & Advertising conglomerate - Plan B Group. The group walked away with the industry’s most coveted regional accolade when Plan B owner & founder Harmeek Singh got announced as the ‘Industry Icon’ at the evening’s finale.

This however was one of the two big moments for Plan B, as the Group received a Guinness World Record during the MESE 2018 as well.

In line with the theme and spirit of the MESE platform and the awards evening. Plan B Group registered an official record attempt to show case ‘Most People In A Photo Cut-out Board Picture’.

Mental Images is a twofour54 partner company that works on creating virtual reality experiences aimed to educate and inspire. Watch a quick interview with CEO and owner Hani Abu Ghazaleh as he tells the story of Mental and how he’s making it at twofour54.

Born and raised in the UAE, Hiba graduated in Multimedia Design from the American University of Sharjah in 2008. After working as a Senior Art Director for TBWA, she joined twofour54’s freelancer community three years ago to work on her own terms with her own schedule.

Throughout her 10-year career, Hiba has worked for a variety of brands including Etihad Airways, Emirates Airlines, twofour54, Nissan, ADTA, Infiniti, Bloomingdale’s, Quest Arabiya, M&C Saatchi. Her roles included: conceptualising advertisement campaigns, graphic design, art directing and overseeing executions, and overseeing production of TV commercials (www.biahassan.com)

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